I have been negligent and lazy regarding my posting. I have been so entranced by the social media and networking world lately that I have not invoked my writing muse. For this ex-English major, the world of Facebook, Twitter, etc is a dangerous one. It affords my ego the opportunity to reactively and often pompously respond to the Web 2.0 world without the more careful consideration I give to more expansive writing. As I was opening a new document to capture some stream-of-consciousness around Twitter as a business tool this morning, I saw that Word now provides a blog post template, so I thought I would capture my thoughts this way as a test.
"Social Media and Networking" has become the newest buzz phrase for organizations and individuals who want to play with the cool kids. I have been working on building a practice around how the various mechanisms in this arena can facilitate organizational customer relationships, service programs, branding, and marketing. I was Tweeting around several topics this morning and have been testing some of my theories about how Twitter in particular can be positioned as a B2B sales tool. Bear with these random thoughts and trust that I am going somewhere with this:
How B2B sales and marketing departments can utilize Twitter:
- Use applications such as Tweet Beep to create alerts around your company name, employees, topics relevant to your solution or your clients.
- When you get notifications that somebody is following you, check out their profile and any accompanying url's (their website, personal blog, sites of interest to them) and determine whether they are a lead for your company.
- Start following them and set up Tweet Beeps for their organization, name, etc.
- Check out all those people that are following THEM!
Very quickly, by following just step number two, I identified five new leads for my company that are in the appropriate vertical and appear to be a good target for our solutions. Counter-intuitively, this did not take up much time!
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